DOES X REALLY MARK THE SPOT?

 

The Trump Effect

I hate to admit this, but my interest in X, formerly Twitter, began around the same time Donald J. Trump became the President of the United States. I know what you’re thinking… am I a Maga supporter? Absolutely not! However, I shamefully admit that I found his nonsensical tweets ridiculously entertaining. 

In many ways it was like watching back-to-back episodes of a very bad reality television show, and I do mean baddddd. Even more amusing was watching the political commentary in reference to it. 

To think that Trump was the cause for me joining the Twitterverse is ironically amusing, considering the fact that him being banned from the platform was the reason I came off. 

And then there was X

But Trump was not the only man to cause an exodus on the number one microblogging platform. After 16 years under the management of its founder Jack Dorsey, Twitter was finally sold to the Tesla king himself. Not only did Elon Musk dismantle core features that made Twitter Twitter, he even changed its iconic name to X. This plus firing many of the senior managers and staff that made Twitter function properly, resulted in many advertisers and users giving it (no pun intended) THE X.

What sets X apart

Despite these setbacks, X still remains a popular choice for businesses and consumers, as it allows for (and even requires) a natural tone and casual communication between users and brands. It also offers small content creators somewhat equal visibility to the big names in the biz. In addition, while X has notably the lowest character limit in the social media industry, verified users can share tweets with up to 25,000 characters.

The future of X

As we look to the future, marketers looking to leverage X's reach and engagement will face both opportunities and problems. Here are some significant developments and trends to take note of:

1. Technological Advancements: In order to improve user experience and increase engagement, X is probably going to keep adding new features and functionalities. Brands may take advantage of these developments to produce engaging content and establish meaningful connections with their audience through creative multimedia capabilities and enhanced algorithms for content discovery.

2. User Trends:  To stay relevant and effectively engage their target audience, brands must understand how user behaviour and preferences are evolving in X. Brands can set themselves apart from the competition as consumers look for more personalized, real relationships. They may do this by encouraging real connections, offering insightful information, and actively participating in pertinent topics.

3. Content Innovation: As multimedia content like movies, photos and live streams become more common, brands can experiment with inventive storytelling strategies to engage with their audiences in new ways. Brands on X can use interactive experiences and visual content to capture attention, evoke emotion and motivate action. 

4. Influencer Collaborations: Increasing a brand's reach, reputation, and engagement on X can be achieved through working with thought leaders and influencers. Brands can use influencers to generate conversations, start trends, and eventually boost sales by collaborating with influencers who connect with their target audience.

5. Data-Driven Strategies: In order to maximize their X strategies, track performance, and provide measurable business results, brands must leverage data analytics and insights. Through the examination of crucial indicators like engagement rate, click-through rate, and conversion rate, brands may discern patterns, enhance their strategy, and optimize return on investment on the platform.

X for Business 

In this article, Elton Mayfield from ER Marketing discusses everything you need to know in order to master the platform. 

So, does X really mark the spot? Comment below and share your thoughts!